Athlete & Team Representation
Guiding American athletes and teams to expand into China with strategic partnerships and fan engagement.
What we do
China’s sports and endorsement market, without the guesswork
American athletes and teams have real fan potential in China, but breaking in means navigating platforms, licensing rules, and partners that operate nothing like the U.S. market. We handle that end of it, backed by agent-level relationships inside Chinese basketball and Olympic sport.
Endorsement sourcing
We identify and negotiate Chinese brand endorsement deals that fit an athlete’s image and market.
Fan engagement
Weibo, WeChat, and Douyin presence built to convert curiosity into a following, not a one-off post.
Licensing & merchandise
Structuring the agreements that get an athlete’s name and likeness onto shelves in China legally and cleanly.
Media & appearances
Booking and logistics for tours, clinics, and media appearances on the ground in China.
Why Sixwalk
Agent-level access, not a cold intro
Our partner Ping Shang is a FIBA Licensed Agent and a Sports Agent certified by China’s General Administration of Sport, with two decades inside Chinese basketball — including national-team and CBA-level roles. That’s the relationship layer most representation firms don’t have.
