Market Entry & Cross-Border Strategy
We guide Chinese brands into North American sports markets and help U.S. athletes and teams expand into China. Our cultural expertise ensures smooth market entry.
What we do
The groundwork before the sponsorship or the deal
Before any campaign or contract, there’s a harder question: does this market make sense for you, and how do you enter it without a costly misstep? This is the strategy layer underneath every other Sixwalk service.
Regulatory navigation
Understanding what’s required to sponsor, endorse, license, or transact across the U.S.-China border.
Local partner identification
Vetting and introducing the distributors, agencies, or league contacts you’ll actually need on the ground.
Deal structuring
Joint ventures, licensing arrangements, and partnership terms built to hold up on both sides of the border.
Bilingual due diligence
Vetting counterparties and contracts in both English and Mandarin, so nothing gets lost between markets.
