Renjun Bao is an experienced entrepreneur and sports business executive with a proven track record of building partnerships between global brands and leading sports organizations. Before founding Sixwalk Group, he served as Director of Business Development at Tencent Sports, where he led North American partnerships with the NBA, NFL, MLB, NHL, and NCAA, and negotiated collaborations with top teams including the Golden State Warriors and Cleveland Cavaliers.

With more than a decade of cross-border marketing and media experience, Renjun has developed extensive relationships across major U.S. sports leagues, teams, and media outlets. Earlier in his career, he founded Diyi Consulting in Beijing, which partnered exclusively with the Direct Employers Association—a consortium of HR leaders from Fortune 500 companies.

Renjun holds a Ph.D. in Industrial Engineering from Cleveland State University, where his pioneering dissertation on sports scheduling was the first to define and solve the time-relaxed league scheduling problem.