Sports Sponsorship
Helping Chinese companies grow recognition in North America through tailored sports marketing campaigns — from first conversation to signed rights.
What we do
Sponsorship built around your growth goal, not a rate card
Every campaign starts with why a brand wants North American visibility — market entry, credibility with a diaspora audience, or a run at mainstream U.S. recognition. We match that goal to the right league, team, or athlete, then handle the negotiation and the on-the-ground activation.
Rights sourcing
We identify sponsorship openings across the NBA, NFL, MLB, NHL and NCAA that fit your budget and audience.
Deal negotiation
We structure and negotiate the agreement itself — rights, terms, and performance clauses — on your behalf.
Local activation
In-arena moments, appearances, and media placements that make the partnership visible, not just contractual.
Cultural adaptation
Messaging, creative, and talent choices adjusted for a North American sports audience — not a straight translation.
How it works
From brand fit to game day
Discovery & brand fit
We map your brand’s growth goal to the leagues, teams, and athletes whose audiences actually match it.
Rights negotiation
We bring the offer to the table and negotiate terms — signage, content rights, appearances, exclusivity.
Campaign activation
We produce the in-market rollout: creative, translation, event presence, and media coordination.
Performance reporting
Reach, engagement, and sentiment tracked and reported back against the original goal.
